Dear Craft Beer Drinker in Confinement,
You have been with us - the craft breweries, craft beer bars and bottle shops alike - from the beginning. Your beginning might have started when you turned 18, or 21. Or maybe it was when a brewery first opened its doors in your town and poured your very first pint of craft beer (you always remember your first). Or, maybe, you have been with us from the start, long before the Brewer's Association even defined the word "craft".
Regardless of when you joined us, be it a decade ago or just the other day, you're here now. Welcome ! Your support has not gone unnoticed. In fact, it's your support that has helped propagate the craft beer movement internationally, inspire craft brewers, and open over 19,000 breweries worldwide.
Today, more than ever, local breweries need your help.
You're probably reading this from inside your home - if you're following the rules. Goodbye long nights at the bar, Saturday afternoons at the brewery, and tasting sessions with friends. If you're anything like me, your day is no longer defined by hours, minutes and seconds, but by coffee drinking time and beer drinking time.
This ruinous historical moment is ravaging the craft beer industry. Breweries are being drained by this crisis - and not in the good, emptying-the-keg kind of way. The Brewer's Association survey on the effect of COVID-19 on the craft beer industry revealed that "a majority of breweries do not think their business can last three months given current conditions, suggesting thousands of closings".
We challenge you - no, we dare you - to get your hands on a bottle of local craft beer and then post a picture of it with the hashtag #LocalCraftChallenge.
If just one person goes out and supports their local craft beer business, that is one more contribution to the industry. It's one step closer to guaranteeing that your local brewery will be waiting for you, doors and arms wide open, ready to pour your first post-confinement pint.
Actually, I'll give you FIVE :
Most breweries are now offering beer pick-up and delivery, or have set up online webshops. Contact your local breweries to find out more about how you can help them be open tomorrow.